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Case study > Albania

BPO provider for a fast-growing Italian start up


Our client, a fast-growing Italian start up, launched an e-commerce “hub” platform to make it easier for them to sell digital services to consumers. This platform facilitates easy transactions regardless of the consumer’s business needs or location. This virtual showroom communicates what they do to buyers, who can request quotations or simply purchase their digital need.


Being appointed as their BPO Provider, Acca19 was  tasked with the following:

  • finding and sourcing target companies to be onboarded,
  • building up a national data base, including a comprehensive quality check on companies’ data,
  • creating, testing, and implementing an outbound selling proposition,
  • delivering an integrated inbound/outbound team able to help potential customers to join the hub.

Solutions & results

Our approach was totally number driven, always trying to find the best combination of different tools (email, phone, landing page etc.) to build up “traction” around the project, by communicating the right message consistently in an empathetic manner to the potential companies. So far, we are running:

  • An onboarding campaign,
  • An upselling campaign to signed up customers,
  • A help desk service to help companies let the market know what they’re good at through a standard check list to be filled in with our support, and
  • We now offer Outsource Consultant services.

The goal? Getting to talk to 35K digital businesses!

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What clients say

Back in 2018 when we founded 7G Digital Media, our new strategic marketing agency, we outsourced the onboarding of new customers to Acca19, powered by Capability BPO™, based on their solid telephone outbound B2B experience. The decision worked! We are able to attest to the success of the solution, in both reducing onboarding costs and in building up our presence in segments like SME and SOHO.
Marco Michielon
Founder and CEO di 7G Digital Media
Capability BPO has a great understanding of what we as a business want to achieve. The COVID-19 pandemic and the proactiveness of Capability BPO showcased this even more. They listen to our needs, provide collaborative feedback, and then put into action what they say they intend to do. This understanding, listening and, follow through are highly valued by Groupon… Read More
Francisco Toledo – Director
Vendor Management Organization